Distology Refocuses Senior Leadership Team Ahead of Ambitious 2024 Goals

News | Posted: 13-02-2024
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Distology, a leading specialist distributor in cybersecurity solutions, has today announced key changes to its senior leadership team in the form of a new Chief Marketing Officer and a new Chief Technology Officer. Both roles are key to Distology’s growth plans in 2024 and beyond, and will precede significant portfolio additions in the coming months as the distributor gears up for its new financial year beginning in April 2024.

Following a successful role as Director of Partner Marketing across EMEA and APAC, Sarah Geary brings a fresh perspective to Distology’s go-to-market strategy and partner value proposition. Now, Sarah will use her expertise in building partner programmes, uniting sales and marketing and understanding vendor go-to-market strategies to further strengthen Distology’s rapidly growing portfolio.

“Marketing is too often seen as a supporting arm, and not the profitable function it could be,” commented Geary. “Hayley and the team at Distology know just how crucial a role marketing can play, and I’m thrilled to help them continue to realise the added value it can bring to partners, sales and the bottom line.”

Sarah’s appointment to the senior management team, having previously worked with Hayley, Lance and Andy in past positions, allows Distology to hit the ground running as it gears up for a strong 2024. “It’s rare to find an executive team that has equal representation of women,” continued Geary. “It feels like the first of many wins for this new team, especially in the male-dominated tech world.”

As part of these changes, Lance Williams, previously Chief Product Officer, steps into a new role as Chief Technology Officer. As CPO, Williams was responsible for the development of Distology’s technology and services portfolio story, working with vendors and channel partners to fully support their customers with the right technologies and service providers across multiple regions. He continues this motion with keener focus on the cybersecurity technology narrative and continued responsibility for the internal technology strategy.

“I joined Distology two years ago to focus on developing our product for the market, which has been an immensely fulfilling and successful programme of work,” commented Williams. “With Sarah joining as CMO and Martyn Roberts arriving as Services Director, I can now fully focus my energies on being the technologist I love to be, as Distology’s CTO.”

“I’m delighted that Sarah has come aboard to fuel our growth and use her amazing talent and experience to shape the value we offer to the channel,” commented Hayley Roberts, CEO, Distology. “Lance will play an equally vital role moving forward,” Roberts continued. “He’s always been worthy of the CTO title, and his move into this position means he can continue to develop our technology story and provide more thought leadership through his exposure and network. I can’t wait to see what we’ll achieve together.”


About Distology

Distology is an award-winning, passionate and highly knowledgeable cybersecurity distributor, representing leading and emerging vendors and supporting an extensive network of IT resellers, solution providers, and service providers across the EMEA region. We believe in the power of people as well as technology, with culture and customer service playing a pivotal role in our business approach, alongside leading security products and services.

Our work and approach to business has seen us take home multiple awards, with an ethos based on collaboration, trust and transparency. Our dedicated and energetic workforce acts as an extension of the vendors we represent, as well as the resellers, solution/service providers that we partner with. We invest heavily to ensure the knowledge and technical expertise we offer is on par with vendors’ own in-house teams. The vendors we work with represent market leading, cutting-edge technology that enables our resellers to provide the most innovative and latest cybersecurity solutions.

For more information visit www.distology.com

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